Privacy Policy

1. Who We Are

Wawasan Partners is a business consulting firm registered in Malaysia, providing market entry and expansion advisory services to businesses operating in or entering Southeast Asian markets. Our registered address is:

Wawasan Partners Sdn Bhd
23-1, Lebuh Farquhar
10200 Georgetown, Pulau Pinang, Malaysia

Phone: +60 4 2613 7849
Email: [email protected]

2. Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

Contact and Identification Data

• Full name
• Job title and company name
• Email address
• Phone number
• Business address

Enquiry and Communication Data

• The content of messages or enquiries you submit to us
• Records of correspondence by email, phone, or in person
• Notes and records related to client engagements

Technical and Usage Data

• IP address and approximate location
• Browser type and version
• Pages visited and time spent on this website
• Referring URL and device type
• Cookie identifiers (see Section 11)

3. How We Collect Personal Data

We collect personal data through the following means:

• Contact forms submitted on this website
• Direct email or phone enquiries initiated by you
• Meetings and consultations, whether in person or by video call
• Business cards or referrals provided in a professional context
• Cookies and analytics tools that operate on this website (with your consent where required)

We do not purchase, rent, or obtain personal data from third-party data brokers.

4. How We Use Your Personal Data

We use personal data for the following purposes:

• Responding to enquiries and providing information about our services
• Preparing, discussing, and delivering consulting engagements
• Maintaining records of client relationships and project work
• Sending relevant updates about our work, where you have opted in
• Improving the functionality and content of this website
• Complying with applicable legal and regulatory obligations

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

5. Legal Basis for Processing

Under Malaysia's PDPA 2010, we process personal data on the following bases:

• Consent: Where you have provided explicit consent, such as by submitting a contact form or opting in to communications.
• Contract performance: Where processing is necessary to deliver services you have engaged us for.
• Legitimate interests: Where processing serves a genuine business purpose and does not override your rights — for example, in maintaining records of professional correspondence.
• Legal obligation: Where we are required by law to process or retain certain information.

6. Disclosure to Third Parties

We do not sell or rent your personal data. We may share it with the following categories of third parties where necessary:

• Service providers: Including email platforms, website hosting providers, and analytics services — who process data on our behalf under appropriate data processing agreements.
• Professional advisers: Such as legal or accounting professionals, where required in the course of our business operations.
• Regulatory authorities: Where we are legally required to disclose information to government bodies or law enforcement.

Any third party receiving personal data from us is required to handle it responsibly and in a manner consistent with this policy.

7. International Data Transfers

Some of our service providers — including analytics and email platforms — may process data outside Malaysia. Where this occurs, we take reasonable steps to ensure that adequate protections are in place, consistent with the requirements of the PDPA 2010.

If you have questions about the specific countries or mechanisms involved, you are welcome to contact us directly.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. In general:

• Enquiry records not resulting in an engagement are retained for up to 12 months.
• Records related to client engagements are retained for a minimum of 7 years from the conclusion of the engagement, consistent with standard Malaysian business record-keeping practices.
• Website analytics data is retained in accordance with the policies of the relevant analytics providers.

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights Under the PDPA

As a data subject under Malaysia's PDPA 2010, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw consent to the processing of your data, where consent is the basis for processing
• Limit processing of your personal data in certain circumstances
• Request information about how your data is being used

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable timeframe and in accordance with our obligations under the PDPA.

Please note that some rights may be subject to limitations or conditions under the Act. Where we are unable to fulfil a request, we will explain the reason.

10. Security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration, or destruction. These include:

• Secure HTTPS transmission for all web interactions
• Access controls limiting who within our organisation can view client data
• Regular review of the systems and services we use to handle data

No method of transmission over the internet is entirely secure. While we work to protect your information, we cannot guarantee absolute security. If you become aware of any security concern relating to your interaction with us, please contact us promptly.

11. Cookies

This website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us understand how you use our site and improve your experience.

We use the following types of cookies:

• Strictly necessary cookies: Required for the website to function and cannot be switched off.
• Analytics cookies: Used to understand how visitors interact with the site (e.g., Google Analytics). These are only activated with your consent.
• Marketing cookies: Used by advertising platforms (e.g., Meta Pixel, Bing UET) to measure campaign effectiveness. These are only activated with your consent.

You may withdraw your cookie consent at any time by clearing your browser's cookies and declining consent on your next visit. For full details, please read our Cookie Policy.

12. Children's Privacy

Our services are directed solely at businesses and business professionals. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data from a minor has been submitted to us, we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we provide. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of this website following any update constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we have handled your personal data, please contact us:

If you are not satisfied with our response, you may also contact the Department of Personal Data Protection (JPDP) Malaysia at www.pdp.gov.my.